Web Identity Logotype Guidelines

A consistent Web identity is essential for enhancing the University's global mission in the 21 st century. Any of the eps files available at at this site may be saved as gif files for use on the Web. Minimum size restrictions to ensure legibility are as follows:

1 line logo:
minimum width = 430 pixels
minimum height = 38 pixels

2 line horizontal logo:
minimum width = 176 pixels
minimum height = 53 pixels

2 line centered logo:
minimum width = 180 pixels
minimum height = 78 pixels

3 line logo:
minimum width = 146 pixels
minimum height = 118 pixels

3 line logo (small version):
minimum width = 105 pixels
minimum height = 95 pixels

The logo can be used on any background color, but the type in the logo can only be black or white. The shield must always be 4 color. No other color combinations will be allowed.

The official logotype must be reproduced exactly as supplied by the University. It must not be separated into its various sections, used in part, or modified in any way. The University shield (or crest) may be used only as part of the official University seal or logotype (both are federally registered trademarks). The shield (or crest) may not be used alone.

Favicon

A miniature of Brookings Hall has been created for use as a favicon on any Washington University sites wishing to use it. Click here to download the favicon file.

Guidelines for Logotype Application, Design, and Use of Colors on the Web

A Web version of the logotype must be displayed prominently on all Web pages representing all schools, departments, divisions, programs, and offices of the University. Variations in monitor size should be taken into consideration when placing the logo to ensure it is visible when the page loads without the need to scroll. The logo must be present on all pages of a Web site, not just the first page.

School names must be used in combination with the complete, correct University logo. School versions of the logo are available at logo.wustl.edu. (Minimum size requirements as stated above apply.) When names of departments within schools or units will be used with the official University or school version logotypes, the following guidelines apply:

1. Place beneath and slightly separated from the official logotype.
2. Use a contrasting font, preferably an italic or script font.
3. A line or "rule" should be used only in the official school versions of the logotype.   It is not permitted for a rule to separate a department name from the University's name.   When the school version of the logotype is used, no "rule" should appear between the school name and department name.

The official University colors of red and green are best approximated by the following "web-safe" colors:

Red: #990000 (RGB: 153, 0, 0)
Green: #006633 (RGB: 0, 102, 51)

For consultation and assistance in using the Web versions of the logotype on University pages, contact the Publications Office or Medical Public Affairs. (See the "Directory of Contacts.")